Privacy Policy

Last updated: July 12, 2026

Lumbra operates this store and this website, including the data, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the "Services"). Lumbra is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or when you otherwise communicate with us. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will govern with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the manner in which your personal information is collected, used, and disclosed, as set out in this Privacy Policy.

Personal information we collect or process

When we use the term "personal information," we are referring to information that identifies, or that reasonably could be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot be linked to you or another person. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from such information:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including credit card, debit card, and other financial account numbers, payment card information, financial account details, transaction details, payment method, payment confirmation, and other payment-related information.
• Account information including your username, password, security questions, preferences, and settings.
• Transaction information including items you view, add to your cart, save to a wish list, or purchase, return, exchange, or cancel, as well as your past transactions.
• Communications with us including information you provide in your communications with us, such as when you submit a customer service inquiry.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including information about how you interact with the Services, such as how and when you use or browse them.

Sources of personal information

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
• Automatically through the Services, including information from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.
• From our service providers, including when we engage them to enable certain technology, or when they collect or process your personal information on our behalf.
• From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

• Providing, personalizing, and improving the Services. We use your personal information to provide the Services to you, which includes fulfilling our contract with you, processing your payments, managing your orders, remembering your preferences and the items you're interested in, sending you notices related to your account, processing purchases, returns, exchanges, or other transactions, creating, maintaining, and managing your account, arranging for shipping, facilitating returns and exchanges, enabling you to post reviews, and providing you with a personalized shopping experience, such as recommending products related to your purchases. This may include using your personal information to personalize and improve the Services.
• Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending you commercial, advertising, and promotional communications by email, text message, or mail, as well as showing you online advertisements for products or services on the Services themselves or on other websites, including based on items you have previously purchased, added to your cart, or other activities on the Services.
• Security and fraud prevention. We use your personal information to authenticate your account, provide a secure shopping and payment experience, detect, investigate, or act on possible fraudulent, illegal, dangerous, or malicious activity, protect public safety, and ensure the security of our services. If you choose to use the Services and register an account, you are responsible for keeping your login credentials confidential. We strongly recommend that you do not share your username, password, or other information with anyone.
• Communicating with you. We use your personal information to provide you with customer support, respond to your requests, effectively deliver services to you, and maintain our business relationship with you.
• Legal reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government authorities, as well as to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes as outlined in this Privacy Policy. These circumstances may include:

• With Shopify, vendors, and other third parties who perform services on our behalf (for example, IT management, payment processing, data analytics, customer service, cloud storage, order fulfillment, and shipping).
• With business and marketing partners to provide marketing services and to display advertising to you. For example, we use Shopify to support personalized advertising through third-party services, based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to direct us not to share information about you for personalized advertising and marketing purposes based on your online activity across different merchants and websites. You can exercise your rights to opt out of such uses here.
• When you direct us, request, or otherwise consent to the disclosure of certain information to third parties, for example, to ship you products or through the use of social media widgets or login integrations.
• With our affiliates or within our corporate group more generally.
• In connection with a business transaction, such as a merger or insolvency proceeding, to comply with applicable legal obligations (including responding to subpoenas, search warrants, or other similar requests), to enforce the applicable Terms of Service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted on Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. To provide and improve the Services, the information you submit to the Services will be transmitted to and shared with Shopify and with third parties who may be located in countries other than your own. In addition, to help protect, develop, and improve our business, we use certain advanced Shopify features that incorporate data and information obtained from your interactions with our store, with other merchants, and with the Shopify platform itself. To provide these advanced features, Shopify may use personal information collected about your interactions with our store, with other merchants, and with the Shopify platform itself. In these circumstances, Shopify is responsible for the processing of your personal information, including responding to your requests to exercise your rights regarding the use of that information for these purposes. For more information about how Shopify uses your personal information and about the rights you may have, you can review Shopify's Consumer Privacy Policy. Depending on where you live, you may be able to exercise certain rights regarding your personal information here: link to the Shopify privacy portal.

With business and marketing partners to provide marketing services and to display advertising to you. For example, we use Shopify to support personalized advertising through third-party services, based on your online activity across different merchants and websites. We use tracking technologies provided by third parties, including the Meta Pixel (Meta Platforms, Inc.) and the TikTok Pixel (TikTok Inc./ByteDance), to measure the effectiveness of our advertising and to show you personalized ads on Facebook, Instagram, and TikTok based on your activity on our Services. These providers may set their own cookies and collect data about your device and interactions in accordance with their own privacy policies: Meta's Privacy Policy and TikTok's Privacy Policy. Our business and marketing partners will use your information in accordance with their own privacy notices...

Third-party websites and links

The Services may include links to websites or other online platforms operated by third parties. If you access links that take you to non-affiliated sites not controlled by us, we encourage you to review their privacy and security policies and other terms and conditions. We do not guarantee, and are not responsible for, the privacy or security of such sites, including the accuracy, completeness, or reliability of any information they contain. Any information you provide in public or semi-public spaces—including information you share on third-party social media platforms—may also be visible to other users of the Services and to users of those third-party platforms, without limitation as to its use by us or by third parties. The inclusion of any such link does not by itself imply endorsement of the content of those platforms or of their owners or operators, unless expressly stated within the Services themselves.

Children's data

The Services are not intended for use by minors, and we do not knowingly collect personal information from minors as defined under applicable law in your jurisdiction. If you are the parent or legal guardian of a minor who has provided us with their personal information, you may contact us using the contact details below to request its deletion. As of the effective date of this Privacy Policy, we have no actual knowledge that we "share" or "sell" (as those terms are defined under applicable law) the personal information of individuals under 16 years of age.

Security and retention of your information

Please note that no security measures are perfect or impenetrable, and we cannot guarantee "absolute security." Additionally, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to send us sensitive or confidential information.

The length of time we retain your personal information depends on various factors, such as the need to maintain your account, provide you with the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below with respect to your personal information. However, these rights are not absolute, may only apply in certain circumstances, and in some cases we may decline your request as permitted by law.

• Right to access. You may have the right to request access to the personal information we hold about you.
• Right to delete. You may have the right to request that we delete the personal information we hold about you.
• Right to correct. You may have the right to request that we correct inaccurate personal information we hold about you.
• Right to data portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and subject to certain exceptions.
• Right to opt out of the sale or sharing of data for personalized advertising purposes. Depending on where you live, you may have the right to opt out of the "sale" or "sharing" of your personal information, or to opt out of the processing of your personal information for purposes considered to be "targeted advertising," as defined under applicable privacy laws. You can exercise your rights to opt out of such uses here. Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on your location, we will automatically treat that visit as an opt-out request for the device and browser you are using. If we are able to associate the device sending the signal with a Shopify account, we will also apply the opt-out request to that account. For more information about Global Privacy Control, please visit https://globalprivacycontrol.org/. With the exception of the Global Privacy Control signal, we do not recognize other "Do Not Track" (DNT) signals that may be sent from your web browser or device.
• Managing communication preferences. We may send you promotional emails, and you may opt out of receiving them at any time by using the unsubscribe option included in our emails. If you opt out, we may still send you non-promotional emails, such as those related to your account or to orders you have placed.

You may exercise any of these rights in the places indicated within the Services or by contacting us using the contact details provided below. For more information about how Shopify uses your personal information and about the rights you may have—including those related to data processed by Shopify—you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can act on your requests, as permitted or required by applicable law. In accordance with applicable law, you may designate an authorized representative to submit requests on your behalf to exercise your rights. Before accepting a request submitted by a representative, we will require that they provide proof that you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request within a reasonable timeframe, as provided under applicable law.

Complaints

If you have any concerns about how we handle your personal information, please contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below, or to lodge a complaint with your local data protection authority.

International transfers

Please note that we may transfer, store, and process your personal information outside of the country in which you reside.

If we transfer your personal information out of the European Economic Area (EEA) or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses (SCCs) or any equivalent contract issued by the competent authority in the United Kingdom, as applicable, unless the transfer is to a country that has been recognized as providing an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the updated version of this Privacy Policy on this website, update the "Last updated" date, and notify you of changes as required by applicable law.

Contact

If you have any questions about our privacy practices or about this Privacy Policy, or if you would like to exercise any of your rights, please call us at [phone number], email us at matiasshfe@gmail.com, or contact us in Morelia, Michoacán, Mexico.